Lifestyle Photo Pro with Mackenzie Duncan
Lifestyle Photo Pro with Mackenzie Duncan
Calling all photographers --- If you’re interested in lifestyle photography and want to learn how to transition from hobbyist to professional, Mackenzie Duncan will teach you how.
Learn the entire process from connecting to potential clients, to rate negotiation, to shoot day, to the final delivery. Mackenzie gives a transparent look into the business of lifestyle photography, and shows how you can break into the industry. Transform your passion into a profession that can sustain the next decade (or two, or three, or four) of your career.
**Important: All lesson purchases are final in consideration of the creator's hard work. To learn more, click here.
SKU: m-lesson-039
What You'll Learn
Learn how to go from hobbyist to pro lifestyle photographer. Mackenzie shares his expertise for landing clients, pre-production, shoot day, editing, and creating your own business.
Introduction
Meet your instructor, Mackenzie Duncan, and get introduced to what you’ll learn in this 2.5 hour course. 2 segments.
Preparing for Success
Solid planning is the key to success. Learn how to connect with clients and come prepared with the right gear. Mackenzie offers up some of his expert advice. 11 segments.
Pre-Production
You’ve landed the client, so now it’s time to get down to business. In this module we will cover what it takes to work with larger clients to prepare for your shoots. 6 segments plus 1 quiz.
Shoot Day
Mackenzie covers different techniques you can use on set to capture the best images, Learn how to direct a subject you can get the shots you envisioned. Join Mackenzie in the field, on a shoot for an outdoor clothing brand from start to finish. 6 segments plus 1 quiz.
Post-Production
Mackenzie dives into what it takes to stay organized and deliver a smooth experience for your clients after shoot day. Learn everything from file naming to developing a professional editing style. 7 segments plus 1 quiz.
Business
The business side of things. In this segment, Mackenzie walks through insurance, securing multiple different revenue streams, invoicing, and accounting software. This is what a lot of creatives might call “the boring stuff,” but this is the foundation of a successful photography business. 5 segments.
Bonuses and Downloads
Take what you learned and get out there. In this final segment, Mackenzie includes downloadable templates, a bonus episode about how to connect with big-name brands, exercises to help you transition into being a professional, and more. This is everything you need to land your first contract.
— JOHANN VINCENT, Student
Class Extras
Get more out of the lesson with a bonus segment, downloadable templates, an exercise workbook, Lightroom presets, and more.
Bonus Episode
In the bonus episode " Get Noticed by the Brands You Love," Mackenzie lets you in on how to connect with your dream client.
Templates and Workbook
Get started as a pro with downloadable email pitch templates, waiver and release form examples, and equipment lists.
Presets
Get access to a huge collection of Mackenzie's favorite presets. Including "17 Presets to Make Your Life Easier," and "PNW Mornings Presets."
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