So, which one should you buy? Well, as I said before, it’s a creative choice. However, there are a few things to consider.
Obviously, this is a choice you’re making in camera, meaning you can’t get rid of it in post, so if you’re new to the world of diffusion filters, then I’d suggest starting small and working your way up to the stronger ones. They have different effects on different subjects, so sometimes you might adore the look of them and others you might prefer to pop them off and take a photograph with just your plain lens. You might want them for night shots and portraits and nothing else, or just for landscapes, but this is something you’ll need to experiment with and decide what contexts you like using them in; just another reason why the lock on/off feature is great. In the beginning, you can shoot similar shots with and without them and see what you prefer.
For some test shots to show you how they operate, I’ve used them on landscapes and small subjects, in bright sunlight and during sunset for you to see the differences between the iPhone camera, the 10% filter and the 20% filter. As you can see, the cinebloom filter adds a beautiful haze, producing a wonderful, soft bloom around sources of light, which you can see in the examples above wherever the sun is prominent. It is much more subtle on tight subject photographs, but you can see with the stones that the softness settles on the edges and brings in that nostalgic feel.
However, with landscapes, I personally prefer to use the 10% strength, only because it’s a choice you make in camera and I think that the stronger ones are a bit too intense for my style of landscape work. I personally think the stronger filters are better geared to photographers working with night scenes, street photography, and artistic portraiture.
So, with that being said, I packed my bags with my 10% CineBloom filter in tow, and got to Iceland ready to photograph everything. Below is my gallery from Iceland, straight out of my iPhone with the QuickLock filter, and then the edited version too, so you can see just how creative you can get with your iPhone images to get them looking elevated.