The Never-Ending Trends
Professional and hobbyist creators are routinely under pressure to keep up with the latest camera trends. I, too, fall victim to the capitalist allure.
What do Twitter or Reddit forms have to say about the latest Fujifilm lens?
Does this camera's higher price tag mean it's optically better than its more affordable predecessor, even though they share the same sensor and specs?
It's an influx of arm-twisting coercion to fit in among our tech-savvy companions. If Marques Brownlee suggests one iPhone is better than the other, it's a fact. Right? If a popular Youtuber tells me Kodak Ektar 100 retains muddy colors, it's a written rule, no?
I'll admit firsthand – being an editor and photographer in this industry only touts the neverending confusion. I strut my Canon 5D Mark IV in a room of mirrorless junkies and feel a saucy desire to discredit the very tool that arguably built my decade-long career. To fit in, to keep relevant in the discussion, and to stay in the know.
The truth is — who cares. Forget all of it.
Conscious consumerism matters. What works for person A will be different for person B, and the specific equipment you need for one project might be entirely useless for the next. Any opinion from your social feed or glitzy sales graphic matters less than you're designed to believe.
It's ironic reading this article from the Head Editor who works on a marketing team for an online camera marketplace, huh? Bear with me; it gets even juicier.